Archive for the ‘Keyword Research’ Category
Demand Or Competition – Which One Is The Right Market To Target
July 24th, 2009 | 
Author: This debate will likely go on ad infinitum for as long as the Internet is around. How do you decide what’s important when picking a niche? Do you conisder the amount of demand for that product or is the competition the most important factor? Let’s try to answer this objectively and see if we can’t figure it out.
We’ll try to reason it out with a hypothetical example. Say you could make people fly and all they had to do was swallow a pill. Flying around by yourself is scary so there’s not much demand for the product. Now, you go and look it up on the Internet to find out the state of the competition and discover that there is in fact zero competing sites for the phrase “pills for flying”. It stands to reason that with no competition you’d be able to sell to the people who wanted to take a pill and be able to fly. With no competition, how many sales do you think you would make? You’d make a sale to everybody who wanted to be able to fly by taking a pill.
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